If there is one thing missing in professional photography it’s the last step. That last step can be canvases, albums, prints, or so on–but something tangible to hold onto after it’s all said and done. Ask your grandparents about their wedding and they will pull out a beautiful album and frames of their wedding. It’s wonderful to be able to touch and see a wedding–instead of looking through hundreds of images on a computer screen.
In the digital era it’s too easy just to shoot and burn a cd. Trust us, we used to be those photographers. We thought not only was it easier for us to do (lazy way of doing it), but it was also want the clients wanted. Or so we thought.
Fast forward a few years into our new structure of doing weddings, which include a gorgeous wedding album. We’ve met with past clients and asked them what they’ve done with the cd of images. Most clients have printed a few 5×7 images, but not a single person has ordered an album or canvas from anywhere. Heck–we are guilty of it! We have a cd from our wedding, but also purchased our album. Thank goodness we did because we’ve done nothing with the cd!
We’ve heard many questions, concerns, and comments about not including a cd–so below we’ve shared a few.
“But what about sharing images online?” We provide a private online gallery that clients can not only share with their friends and family, but also order beautiful and inexpensive prints from. Plus we blog and post to Instagram, Facebook, and Pinterest.
“But I want to print the images myself.” Our clients are able to print right from the online gallery and have it shipped directly to their door. They don’t have to worry about ordering cheap prints that will fade within a short period of time. Also the cheaper prints tend to have the color off during the printing process.
“But I want to have all the images.” We thought the same thing, but we’ve done nothing with our cd even though we have access to it all day long. Instead when we want to relive our wedding we grab our album from the entertainment center.
“But I want all my images to look through later on.” We do offer CDs and USBs for our clients looking to archive their images or storing them in a safe. Just remember our clients are still receiving their album first. Think of it as their first heirloom in their marriage.
After the wedding is all said and done the album is what clients refer to the most to relive the specials moments from the wedding. If someone ask the bride about what dress she wore on wedding day the bride isn’t going to grab her dress from the closet but instead pull out the album full of images.
The album is the story teller of the day. It evokes emotion and has the images that help convey the feeling and details of the day. Rather than the ‘digital shoebox’ of images on a cd.
Our biggest goal with every blog post is to educate and inform clients not only from a photography standpoint but also a former bride and groom. We remember all that goes into planning a wedding and everything that follows. We also know how much we adore looking through our wedding album and sharing that with others!
We hope this helps brides-to-be and other photographers move in the right direction! Below is an example of the beautiful album included with our wedding collections. Enjoy!